Case study Essay Example | Topics and Well Written Essays - 750 words - 25

Case study - Essay Example It is also proposed that the company should run a customer reward system that will reward loyal members who have retained their membership till they are adults and loyal customers through discounts and giveaways and competitions. Since scouting is entirely an adventure experience, Scouts Canada should focus on trying to increase membership not only among boys but also girls, women and men too who are stressed and need to learn essential life skills. Because of the changing nature of the contemporary people, it is proposed that Scouts Canada should come up with new badge programs such as mountain biking, street sports, healthy eating and other issues that affect the country. The target membership of Scouts Canada is anticipated to increase by 30% with an increase in adult membership by 30%. This will allow the marketing team to know the success of the recommendations and offer feedback on which areas the company can improve on. Scouts Canada is a scouting organization in Canada known for its merit badges. The organization offers programs to the young people between the age of 5 and 25. The organization has the highest membership in Canada making it the largest youth organization in the country (Scouts Canada, 2014). The organization realized that its image was a bit worn because of the decline in membership and volunteer support. Because of the numerous cases of image tarnishing, Scouts Canada have to come up with a marketing strategy in order to reposition itself. Since Scouts Canadian membership goes at a high price of $205 for beaver to venture scouts and $180 for the first child, it is recommended that the membership price be discounted to $160 and $100 charged for the second and third child from a single parent. A reduction of the prices will encourage more parents to get involved in their child’s life and increase