Friday, May 29, 2020

Setting Regulations On The Banking Sector Finance Essay - Free Essay Example

The changing on the bank regulations affect the decision of foreign banks locations. where it is often that the Centeral bank is the sector that create regulation to the market entry of foreign banks (Clarke, 2008). As a matter of fact, choosing a location by a foreign bank is a crucial decision according to Giovana Paladino the banks need to study the different legal observation which counted as the cost of Bank FDI entry barrier (Paladino, 2007). Additionally weighting the cost and the risk by foreign bank investment is a must during their location decision led by the bank regulations which give them an opportunity to compete with other banks (Clasenssens and Horen, 2008). Policies set by the government on the banking sector and the government attitude consider as a regulation to the banks sector where it takes a very important role on their location decisions (Fontage, 2007). Moreover, seeing that the services in banks is led by human capital, banks preferred to take decision of entering a country if they got a high quality of instructions as they defined the quality by the simplistic of it associated with an educational system in high quality performance (Paladino, 2007). A considerable degree of a positive relation between the entry of the foreign banks to a country and the country legal structure liberalization (Clarke, 2008). If the instructions and the regulation are lower on the banking businesses or less concentrated on the banking market, the foreign banks prefer these countries because these elements represent the limitation of the entry barriers to these foreign banks (Fontagne, 2007). Moreover, A study have been conducted between 1978 and 2001 by Buch and Delong in 2001 and it has shown a negative relation between banks entry to countries that are likely the government involve on the instructions of banking sector (Buch and Delong 2001). furthermore The similarity of the bank regulation and the legal origins have shown an extremely higher penetration of the foreign banks to the similar countries regulations (Claessens and Horen, 2008). Accordingly, regularity conditions examine the differences of the banking markets barriers to foreign banks penetration decisions (Clarke, 2008) similarly, location decisions should be at the same rout with the regulations restorations to get the green light of the bank portfolios (Paladino, 2007).Moreover, the efficiency conditions in the banking sector led b y the economic reforms attracted and affected foreign bank location decisions (ibid). Furthermore Domestic deregulation has drove many sectors, such as advancing the technology and remove entry barriers resulted a main increase on globalization and an increase of the financial integrations, therefore a considerable number of foreign banks increased on these countries that deregulate (Claenssens et al. 2008). Setting regulations on the banking sector to foreign banks entry from developed and developing countries have a different impacts. A slightly increase of foreign banks number in Italy market was a reaction of lowering the regularity barriers on their banking system (Fontage, 2007). while opening economy and liberalizing in the financial sectors led to an increase in foreign banks claims between 1990 to 2002 to 104% in the developing countries (Herrero and Peria, 2007). However limits in instructions and control of bank activities which affect the foreign ownership and entries co uld effect in an opposite direction of the foreign banks claims (ibid). Conversely in many developing countries foreign banks have relocated themselves gradually between 1995 and 2006 due to the change in regulations (Claessens et al. 2008). However the largest 2 countries that have shown an increase in foreign banks are Serbia and Montenegro from 1 foreign bank to 29 foreign banks between 1995 and 2006 (ibid). According to Clarke a Greenfield of entries to foreign banks can show a considerable number to increase of these banks if the Greenfield had been implemented (Clarke, 2008). In China, the transaction costs has been declined by lowering the restrictions to the foreign bank investment which led them to be as the first-mover to cities and increased the number of them (He and Yeung, 2010). Moreover china deregulation has a great impacts on foreign bank decisions on their location where many banks located their main offices in Beijing and Shanghai (ibid). whereas The strong and tightened restrictions that Argentina implemented on their banking regulation system led foreign banks to withdraw and rethink of their location decisions (Barth et al, 2008). On the other hand, when China central bank set an easy regulation to foreign banks investments on their local business network the number of foreign banks increases due to the easiness of their financial policy decisions (He and Yeung, 2010). China Bank regulatory Commission mentioned that after deregulations 30 different of foreign banks had a strategic investment agreement with our local commercial banks (ibid). Furthermore according to Aurelie Fontagne German banks do not apply for an investment to a different country if the cross-border financial credits have an imposes controls to the cross-border financial credits (Fontagne, 2007). Moreover the growth of the Euromarkets was explained by the favorable regulation to the foreign banks that led them to compete in a free set prices to their reserved funds (P etrou, 2007). However according to Andreas Petrou that statistically 85% of banks operations in London was from foreign banks between 2001-2006 and they were from developing countries (Petrou, 2007). Relatively, the general wave of locations for foreign banks from developed countries into developing countries have been doubled during the period 1995-2006 (Claensses et al. 2008). As a matter of fact, presenting foreign banks from developed countries into developing countries are more often than the foreign bank from developing countries into developed countries (Petrou, 2007). However banks from developing countries are likely to locate in both developing and developed countries (ibid). As a result of increasing developed country banks in the developing countries is that banks from developing countries are less experienced than banks from developed countries to work with other regulations and restrictions in the banking sector (ibid). Part one conclusion ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ €šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦.. there is a positive relationship between banks location decisions associated with deregulations. Therefore countries that deregulate their banking sector rules resulted with a higher penetration of foreign banks. furthermore developing countries have shown a higher penetration of foreign banks comparing to the developed countries. PART 3,4 AND 5 Barth, J. R., Caprio, Gerard and Levine, Ross, (2008).   Bank   Regulations   are   Changing:   For   Better   or   Worse?. World  Bank  Policy Research Working Paper Series, Vol. , pp. -, 2008. Available at SSRN: https://ssrn.com/abstract=1149579 Claessens, S. , Gurcanlar, T., Mercado Sapiani, J, and Van Horen, N., (2008), Foreign Bank Presence in Developing Countries 1995-2006: Data and Trends. Mimeo. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1107295 Claessens, S. and Van Horen, N., (2008), Location Decisi ons of Foreign Banks and Institutional Competitive Advantage. De Nederlandsche Bank Working Paper, n. 172, April. Clarke J. L. (2008), An Examination of Bank Sector Deregulation on Inbound FDI: Commercial Bank Acquisitions International Review of Business Research Papers Vol. 4 No.1 January 2008 Pp.85-100 He, Canfei and Godfrey Yeung. 2010. The Locational Distribution of Foreign Banks in China: A Disaggregated Analysis. Regional Studies. https://www.informaworld.com/10.1080/00343401003614282 . (accessed 5 November 2010). . Herrero A.G.,  Martinez Peria M.S ,The mix of international banks foreign claims: Determinants and implications (2007)  Journal of Banking and Finance,  31  (6),  pp.  1613-1631. Fontagnà © A. (2007) Foreign banks investments in emerging countries: top down or bottom up strategy? ANALYSE ET POLITIQUE ECONOMIQUES (APE) https://www.master-ape.ens.fr/etudia/dipmastereng.php ( accessed 7 November 2010) Paladino, G. (2007), Location decisions of Italian banks: drivers of expansion into emerging and transition economies, in: G. BRACCHI and D. MASCIANDARO (eds.), Banche Italiane: UnIndustria al Bivio, Rome, Bancaria Editrice. Petrou Andreas, (2007). Multinational banks from developing versus developed countries: Competing in the same arena?. Journal of international management, 13(3), 376-397.

Saturday, May 16, 2020

Analysis of Regret by Kate Chopin - 767 Words

When It Is too Late European and American women in the nineteenth century lived in an age characterized by gender inequality (Bomarito and Hunter, pars. 1). Womens role in a society was limited to be wives and mothers. But as time went on, things began to change. Women started to have the right of higher education and working (Bomarito and Hunter, pars. 5). They became more independent in their lives without the need of men to support. But the question is that was this change good for women or not? The American author Kate Chopin gave an example of those independent women in her short story Regret. In the story, a woman called Mamzelle Aurelie lived alone in her farm. She has never got married and never had children. But one†¦show more content†¦But when the children had entered her life, soft sides in her character appeared. At that period , she starts doing things she had never done before. She took care of the children, and spent most of her time with them as if she were their mother. In those two weeks, her kind heart and maternity instincts revealed. And when the children left her, she realized how much time of her life she had wasted without being a mother and banning herself from this kind of happiness. Works Cited Primary Chopin, Kate. Regret. New York: The Century Company, 1895. Secondary Bomarito, Jessica, and Jeffrey W. Hunter, ed. Women in the 19th Century – Introduction. Feminism in Literature. Vol. 2. Gale Cengage, 2005.Show MoreRelatedInferences Lead to Tragedy: Irony that Ruins in Kate Chopins Desirees Baby744 Words   |  3 Pages Kate Chopin utilizes irony in â€Å"Desiree’s Baby† to warn people of the dangers of racism and how it can victimize not only the hated race, but also the one who is racist. â€Å"Desiree’s Baby† is a tale about a young slave owner, Armand, with a well-respected name in Louisiana. He marries an adopted woman named Desiree and once they have their child, he notices that the baby has black features. He assumes that since he does not know his wife’s racial background that his wife must have some sort ofRead MoreThe Story Of An Hour By Kate Chopin1159 Words   |  5 Pages† by Kate Chopin is about a woman who dies after finding out that her husband, believed to be deceased, is actually alive. The short story â€Å"The Fathers Confession,† by Guy de Ma upassant is about a man who confesses to a crime he committed to his children in a letter after he passes away. A close reading of these stories reveals themes of repressive relationships and freedom. In addition, the reader gains insight through analyzing characters with use of technical strategies. An analysis of settingRead More Kate Chopins Writing Essay2357 Words   |  10 PagesKate Chopins Writing Elizabeth Fox Genovese of Emory University shared in a PBS interview that â€Å"She [Kate Chopin] was very important as one of the earliest examples of modernism in the United States or, if you wish, the cutting edge of modernism in American literature† (PBS – Interviews). Kate Chopin published At Fault, her first novel, in 1890 and The Awakening, her last novel, in 1898 (Guilds 924). During these years Chopin wrote numerous other works and most, like At Fault and The AwakeningRead MoreKate Chopin s The Awakening1875 Words   |  8 Pagessocial, and economic equality to men.† The Awakening, by Kate Chopin, was written in 1890 during the height of the women s suffrage movement, and essentially the public felt that the author â€Å"went too far† due to â€Å"the sensuality† of the protagonist (Toth 1). The â€Å"male gatekeepers† that scrutinized her work saw her piece as a statement that â€Å"the husband is a drag†, and that traditiona l American values should be forgotten (Toth 1). In truth, Chopin did not think that American values, such as motherhoodRead MoreKate Chopin s The Storm1706 Words   |  7 Pagesdesires were considered unimportant and inappropriate, Kate Chopin writes a story portraying a married woman in the 1890’s who involves herself in an adulterous relationship with her former lover, Alcee. In â€Å"The Storm,† Chopin refrains from condemning Calixta’s sexual immorality by drawing parallels between the storm and her passion while ultimately allowing Calixta to move from the traditional housewife to a more liberating feminist role. Chopin uses the symbol of the storm to portray the brewingRead MoreFemale Empowerment in Kate Chopins The Awakening7915 Words   |  32 PagesHeinrich-Heine-Università ¤t Wintersemester 2010/11 Vertiefungsmodul Kurs: American Realism and Naturalism - Short Stories Seminarleiter: Georg Schiller Datum der Abgabe: 16.04.2011 Female Empowerment in Kate Chopin’s â€Å"The Awakening† Anjana Dhir BA Englisch KF, Geschichte NF 3. Semester Table of Contents 1. Introduction 3 2. The FrenchRead MoreEssay on The Awakening1358 Words   |  6 PagesAmerica would be drastically different and would withhold fewer rights if it were not for women in the nineteenth and twentieth century like the characters Madame Ratignolle, Edna Pontellier, and Mademoiselle Reisz in the novel The Awakening, by Kate Chopin. They shaped America into a place where freedom and equality for women is possible. Although the three women were different, they all contributed to different aspects of the feminist movement. Each character represents a distinct type of womanRead More Kate Chopins Awakening - Edna Pontellier as Master of Her Destiny3367 Words   |  14 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Kate Chopins The Awakening, the main character, Edna leaves her husband to find place in the world. Edna believes her new sexually independent power will make her master of her own life. But, as Martin points out, she has overestimated her strength and is still hampered by her limited ability to direct her energy and to master her emotions (22). Unfortunately, Edna has been educated too much in the traditions of society and not enough in reason and independent survival, admittingRead MoreAnalysis Of The Story Happy Endings By Margaret Atwood Essay2649 Words   |  11 PagesIn the two stories â€Å"Happy Endings† by Margaret Atwood and â€Å"The Story of an Hour† by Kate Chopin, it is clear what roles women played during the time periods they were written. These roles vary greatly in each story. In Atwood’s story women are both independent and self-efficient; however, they are also still reliant on men for happiness. In Chopi n’s story women are solely purposed around pleasing their husbands and caring for their families, and wanting anything but this would be greatly unusualRead MoreRelationships in Cathedral and the Story of an Hour1968 Words   |  8 PagesRelationships in Cathedral and The Story of an Hour Relationships are easy to make, but not necessarily easy to maintain. There are many events in a person’s individual life that has an impact on the way they treat or interact with another person. In Kate Chopin’s â€Å"The Story of an Hour† and Raymond Carver’s â€Å"Cathedral† there are significant similarities and differences between the three couples. Given the time period that these stories were written there are many more similarities than differences

Wednesday, May 6, 2020

Finding People Who Are Passionate About What They Do

Chapter 02 Case No. 01 Case Incident: â€Å"Finding People Who Are Passionate About What They Do† Executive Summary Trilogy Software, Inc., of Austin, Texas, is a fast-growing software company (with earning in the $100- $200 million range), prides itself on its unique and unorthodox culture. Many of its approaches to business practice are unusual. There is no dress code and employees make their own working hours; Responsibility is heavy and comes early, with a â€Å"just do it now†attitude that dispenses with long apprenticeships; Information is delivered as if with â€Å"a fire house,† and new employees are expected to commit their expertise and vitality to everything they do. New recruits are given a few weeks of intensive training,†¦show more content†¦4. What suggestions would you make Trilogy for improving its recruiting processes? Answer: The present recruiting processes of Trilogy Software, Inc. is quite different from the other existing software companies, but it seems so effective in its working environment. In general, we can appreciate the overall recruitment techniques, but it may be even more standardized. Some suggestions about improving these techniques may be like the followings: a) To generate more experience in the workplace, it can recruit more professional persons compared to the fresher’s candidate. b) It can appoint proper personnel to work at proper work position, or division of work may be more standardized to ensure increasing work efficiency. Chapter 03 Case No. 02 Case Incident: â€Å"Where’s My Czar?† Executive Summary In this case, we give the job descriptions which are closely related to this problem also we give the ideal of job specification for the person in this position. To perform this position candidate must be experiences more than ten years in manufacturing sector. There are many selection tools that we use in this problem such as Requesting for an application, Carrying out an interview and giving references. In this case, we think that the HR department of white house hired wrong person for the job. The primary problem in this case is that the management decision to give this position (the administration’s assistantShow MoreRelatedFinding The Love Of Your Life By Neil Clark Warren1137 Words   |  5 PagesFinding the Love of Your Life was written by Neil Clark Warren, PH.D., and in this book he explains his ten basic principles of finding the right mate to spend your life with. He teaches people how to understand the two different types of love: passionate love and companionate love. He states that many do not get past the passionate love portion which is why many people go from relationship to relationship when the passion wears off. The ten principles are as follows. The first principle he pointsRead MoreEach Career In The Science Field Comes With Its Own Set1228 Words   |  5 Pagesand current scientists should know what the major challenges are in the field. Wildlife biologists struggle to find a permanent job in general. There is a considerable amount of research projects that rely on the government’s funding (Wildlife Biologists Careers: Job Description Salary Info). Funding from the government can be limited, which puts time constraints on projects. Often, people do not realize how important biologists are to their environment and do not care to know the impact, theyRead MoreLeadership As Influencing A Person Or Group Of People964 Words   |  4 Pagesgroup of people in a positive manor. There is more to defining leadership than just influencing people. Leadership is also the ability to step outside your comfort zone and set a good example for those who surround you. It is taking the initiat ive, and finding what you are passionate about to help change something. Throughout this this semester we worked on becoming a better leader. What is means to be an effective leader and how to grow or posses the skills it takes. With learning what a leaderRead MoreWhat Are Some Were More Valuable Than Others?1109 Words   |  5 Pagesfossils, precious gems, or forgotten artifacts. I later enjoyed learning about all the various types of rocks and minerals in my science classes. I wanted to learn about their origins, what they were composed of, and why some were more valuable than others. I, in fact, was very good at identifying them, and I took this challenging coursework head on. This, can all be said to be, the genesis of my interest in geology and what has made me aspire to pursue a career in the geosciences. Upon doing my researchRead MoreFred Factor989 Words   |  4 PagesThe Fred Factor by Mark Sanborn is about creating passion in your life and how that can make your life extraordinary. The book begins by explaining what the â€Å"Fred Factor† is and who it was named after. It then gives some guidelines on how to become a Fred by following a certain way of thinking. The book also goes over how to seek out and develop other Freds in your life. It concludes by giving an update on the original Fred, Fred Shea. In the first section of the book where Sanborn describesRead MoreAn Entrepreneur s Roadmap By Joseph Picken1079 Words   |  5 Pagesdirection and maintaining focus. The first step entrepreneurs have to undertake is launching their startup. However, before doing that they need to have a clear understanding of their goal and establish an exact direction. Which includes, who they are targeting, what are they offering, value proposition, their model and key milestones (Picken 2017). The entrepreneur also has to keep in mind if they wish to retain the top position they need to have a growth in both their professional and personallyRead MoreChoosing A Hobby Writer For Your Website Essay899 Words   |  4 PagesWhile hobbies are an excellent way to distract from the pressures associated with everyday life, many people are using their interests to earn additional income. Hobby Writing Tips to Increasing Online Visibility Lets say that a photographer creates a website from which to display his or her most recent photos. By consistently adding new photographs and well-written content focusing on search engine optimization (SEO), the photographer can improve his or her ranking on Google. Since Google usesRead MoreFinding Balance: Howards End Argumentative Essay1495 Words   |  6 Pagesbecomes apparent that Forster’s main point in describing these extremes is to work to bring them together, uniting them in one middle ground, or finding balance and proportion. This is accomplished through the behavior and attitudes of three essential characters; Helen Schlegel, Margaret Wilcox nee Schlegel, and Henry Wilcox. Helen is a character who is the epitome of immaturity and passion. Throughout the novel, she is described as a flighty, unrealistic, young woman. She is quick to findRead MoreWhy I Chose Her A Interview Project1715 Words   |  7 Pagesclose friend and ex co-worker of mine Joanna Aguilar for my interview project. The reason that I chose her is because she is one of the most important person that I’ve known since I was sixteen and who also has influenced myself to become a better leader that I am today. Some of the backgrounds about Joana are that she was born and raised in Oakland, California and currently working at her parents wedding bridal shop. She went to Skyline High School and now currently attending Laney College in OaklandRead MoreKnowing Strengths And Opportunities For Growth Is An Important Success Factor For Any Grantwriter873 Words   |  4 Pagesan important success factor for any grantwriter. For your final discussion board I would like you to firs t reflect upon this course, what you have learned both about the grantwriting process and yourself. Then, read the brief blog entailed 8 Traits of a Good Grantwriter. Finally, in 3-4 paragraphs, write about what are your strengths as a grant writer and where do your opportunities for growth lie? Post your entry by the end of the course. When I began in this course, I had no knowledge of the

Tuesday, May 5, 2020

Impact of Brand Awareness on the Customers-Samples for Students

Question: Discuss about the Impact of Brand Awareness on the Customers of MTN. Answer: Introduction: Background to the study: The need for marketing management is required in every business organization. It is very important to determine the relationship between advertising and brand loyalty by reaching consumers via advertising while runninganysuccessful business. The brand awareness can positively hi-light the brand loyalty. A positive service or emotional experience affects the brand image positively(Armstrong et al 2015). Customer loyalty depends on how the information about the product and service reaches the customer and how it is retained in the society. Thus, there has been a lot of research that show how important marketing information is. The most important role of brand awareness is to create a name of the brand in the market. Present studies state that branding has become a vital topic in business management and it must be enhanced in every field to increase the scope of the business in the market(Aronczyk 2013). The companies that are competing to lead the market are using various new branding strategies to reach their customer and attract them. Statement of the problem: The importance of brand awareness has increased in present days. The companies are competing for creating their own market and becoming the leading brand. The study details the brand awareness and its effect on the customer of MTN(Knott and Jones 2015). MTN is a mobile telecommunication company that is operating in over 20 countries. The company has seen a tough time due to lack of branding and thus, serious focus on branding was required. Presently the company is ranked among the top brands in South Africa, however, if the brand name must be retained in the company then they have to make sure that the branding and advertising is continued in the market(Beck 2013). Thus, branding is important to keep up the good name of the company and maintain a good reputation among their customers. Rationale of the research: The importance of branding and advertising has become an important step in business organizations. The aim of branding is to create a name in the market and make the customers aware of the available products in the market. The customers are well aware and used to the reputed brands only because they have done regular advertising of their brands(Chinomona2013). MTNs market share and profitability hadtaken a serious blow due to the lack of branding and advertising(Death 2014). Focusing on branding and advertising over a few yearsenabled MTN to reach their target market and presently they are ranked among the top brands in South Africa. However, if the company does not follow the same strategy of advertising and marketing, they might face problems in the future. The reason for branding is to re-establish and enhance the company name among the clients and to prevent loss of leadership in the market. Brand awareness affects the customer behaviour directly. The more branding and advertisement is done the more customersare attracted to the product or brand(Dinnie2015). However, apart from branding there are few other aspects that affect the customer behaviour like quality and service. Branding plays a vital role as it reaches the customer of the company and determines how and what idea the customers get about the product. Once a product has become famous after branding then the fame and popularity that it gains automatically uplifts the brand name in the market(Keller 2017). The MTN Company offers various product and services that are yet to be expanded. They provide good offers to their customer and users;however, this has to be aligned with the branding and enhance the customer experience. This is only possible if the company is doing proper branding and advertisement that will reach the target market(Cornelissen2017). Unless the information reaches the customers, they will not be able to reach the top position and desired brand recognition. MTN has already done very good branding for their products, however, they should also maintain this. MTN has reached the top echelons of South African brands, but they must ensure to keep the rank in the future also. Research aims and objective: The aim of this study is to understand the need and impact of branding among the customer of the MTN. The need for branding and brand awareness has an impact in the market and it highly influences the popularity of the brand. The research objectives are: To evaluate the impact of brand value on customer loyalty of MTN To identify the factors affecting the brand image of the company. To recommend ways in which the brand image of the company can be improved Research questions: What is the impact of the brand value on customer loyalty of MTN? What are the factors affecting the brand image of the company? How can the brand image of the company be improved? Literature review Brand can be considered as the name associated with one or more of the items in the product line that is most probably used to recognize the characteristics of the brand. Brand is a term, name or a sign that is used to identify the goods and services of one seller or organization to differentiate them from theirpeers. The literature review on this topic is significantly researched as it contributes to the concept of brand relationships as it predicts the consumer behaviour. Higher awareness in the brand can create high demand for the product among the consumers. Existing research has also found that the absence of brand awareness can lead to low quality of the brand andchallenging differential awareness conditions (Sasmita and MohdSuki 2015). The role of brand awareness is significant as it affects the choices of the consumer and directly impacts theirdecision-making process. Hence, it can be stated that brand awareness differentials have a powerful influence over the brand choice ma king of the customers, and moreover, affects long term loyalty to the brand. According to brand management literature, the study conceptualizes that consumer brand relationship can be characterized by personality and charisma (Huang and Sarigll 2014). It can also be integrated with the positive and negative aspects of interpersonal characteristics. High brand awareness can mitigate negative consumer perceptions of price related changes. Brand awareness can be considered as one of the variables that positively contributes to the perceptions of the charged price by comparing the product price with the price of the competitors. Thus, a brand with an image of high product quality is likely to be inflated more intentionally and chosen by the consumers (Jamil, Ali and Iqbal 2017). Similarly, consumers are less likely to buy the products that are not familiar in the market or with other brands (Lambert-Pandraud, Laurent, Mullet and Yoon 2017). This is likely because the consumers incur psychological benefits from using the popular brand. The Aaker model is one of the important models that is used by businesses to evaluate the brand awareness of the organization in the market. It was developed by Professor David Aaker. As stated by David Aaker, brand equity is a combination of brand awareness, brand loyalty and brand associations that combine with each other to offer the value provided by the product or service. The model of Aaker consists of four elements namely, brand as product, brand as organization, brand as person and brand as symbol. Thus, the overall motive of the Aaker model is to build the strategy of brand by mixing the right proportion of its components to make it a brand that stands apart from its rivals. Brand awareness always brings a competitive advantage to the organization. Another theory that helps in building brand of an organization is 3 stages of branding. The three stages of branding is mainly comprised of design, value proposition and positioning statement. The creation of heuristic criteria is summed up of logos, colors, slogans, catch-phrases and many such factors that help in distinguishing the brand, but it is not branding (Wheeler 2017). The second stage is value proposition, which states that the product or service that is being offered by the company is the value that is being added as brand to develop brand awareness among the consumers. The last stage of branding is considered as the positioning statement where it considers how the product or service is being presented to the consumers and being perceived by the consumers (Payne, Frow and Eggert 2017). The brand image of the company can be improved by using latest technology and social media to reach the customers . The technology has made sure that the company that are using it are easily reaching their clients in time and spreading the brand awareness with full information. The brand awareness can also be improved by using banners and posters, this is specially for the customers who are not readily active in social media and thus they will not be able to get the information that the company will be trying to reach the customers. There are several arguments stating that market share of an organization can also lead to interpret the brand awareness as an aggregate level of consumer brand perceptions. The customer loyalty works accordingly with the needs of the customers. The customers interest in maintaining a loyal relationship is related to the ability to execute on the promise ofproviding a high standard in their product offering. Customer potential is one of the powerful weapons that is used by the organization to gain strategic advantage in the competitive environment (Arora and Kumar 2018). Customer retention and brand awareness are closely related to each other. There are various factors that contribute towards influencing brand awareness of a company. In accordance, it also affects the intention of the customers to purchase a product. Consumers play a vital role in the economic system by the payments of the goods and services produced. Brand awareness affects the decision making of a consumer about a product or service. The present market is over-supplied with variety of product brands. The other factors that drive brand awareness are primarily the commitment and affection showed by the customers for the brand. It is also recognized that the stronger the brand awareness the higher the resistance to try competitor products or services. There are two dimensions toa brand, in the form of physiological and psychological dimensions. These two dimensions affect the consumers mind such that it links the brand image, brand performance, brand usage, brand loyalty and brand judgment of the product. It helps the companies to sustain the existing customers and with new strategies or products theyhelp to attract new customer and turn them into loyal customers. Methodology: Research philosophy: The research philosophy is considered to scrutinize and create a detailing of the study. There are three basic types of research philosophy: interpretivism, realism and positivism. Among these positivism helps to develop a depth analysis of the study and conclude it with justifiable results. Interpretivism is related to managing activities and functions. Realism is a combined approach of the research philosophy of realism and positivism. However, in this case interpretivism is required which will include managing the activities and functions. The activities that include advertisement and branding is related to this situation and a thorough managing of the situation is required in this case. The philosophy will not be well suited in this case. Research design: Generally, research design is of three types. Descriptive, explanatory and exploratory. Descriptive helps to understand the situation and evaluate the study, exploratory is used to understand the concept in the beginning phase and explanatory is used to develop a relationship between the variables. This study will require an explanatory research design that will help the organization and the related factors in it to understand the need for branding and how it affects the customer section in general. The thorough need for marketing and branding is becoming a mandatory exercise in the present time. The detailed understanding and explanation for the impact is required in this study. Thus, an explanatory research design is needed in this case. Data collection method: The data collection method includes two methods: primary and secondary data collection. In this study the data collection method will include both the methods. The direct interview or review from the customers and company managers and official heads are required to understanding what impressions they have about branding. The customers and the company workers statements and reviews will b e taken. It will give a clear idea about the result. The data that will be collected here requires the direct information from these sources, at the same time, secondary data in the form of journals and books can also be used. The use of journal and books will include the experience of the reputed entrepreneurs who have faced the high and low situations in business and has faced the result of proper advertisement and branding in the market(Okonkwo 2016). The existing written documents will give pre-existing data and how they had an impact, but a direct interview will help to understand the impact in a better way. Thus the data collected will include primary and secondary data collection form the mentioned people which will give a clear idea about the result. Sampling method and sampling size: The sampling techniques includes probability and non-probability sampling technique. It will also include sampling by selecting random customers and business organizations who have explored brandingand the consequences they experienced in branding. It will include 10 business people who have faced the consequences of branding in their work life. It will also include the result of a survey that includes a collection of 500 people. The survey will be conducted in the general market which will make it easier to reach the customers. Data analysis techniques: The data analysis includes two different forms and they are qualitative and quantitative. The quantitative data analysis will include the large sum information that is required to analysis the data and make a conclusion. The qualitative data includes the standardised data which might not be huge in number but will cover the entire decision. This case will require quantitative data,as the result from various sources is important in this case(Ottman 2017). A single recommendation or preference cannot determine the outcome here. In this case both the data analysis method will be used for confirming the data analysis. Research ethical consideration: The research will strictly maintain its privacy and provide complete security to the entire group that will be included in the research. The research will make sure that no one is disturbed or bothered by this process. It will take care that the person who is taking part in the interview is content with their answer and no interpretation is done to their answers. The decision will entirely depend on the answers received from the consumers and business people or organization. Permission and authorisation will be obtained where required. There will not be violation of rules of any companies. The authorisation letter detailing the scope and purpose of the research will be presented to all participants. Limitation of the study: The study will give an accurate idea about the impact of branding for the company MTN. However, there will be a few gaps that will be kept for future scope. The need to protect against negative brand awareness will not be discussed in the study. The study will deal only with the impact of the branding among the consumer. In general, if the impact is positive the result will be positive as well. However, if a negative branding or fame is spread in the society then there will be high chances that the fame of the company will go down, harming the brand. Thus, it is important to maintain the brand image among the consumer with a positive attitude. The research will cover the impact, but it will not cover the strategies to meet the impact of the advertisement in the market. The impact can be positive or negative, it is the business organization responsibility to maintain a positive image in the market. MTN has kept a good image in the market and have reached the top brands in South Africa . However, if they do not maintain this level of branding in the market then there is a good chance that the brand will lose its image in the market and once again become a general brand. Proposed timeline of the study: Activities 1st to 3rd Week 4th to 10th week 11th to 13th Week 14th to 17th Week 18th to 21st Week 22nd to 23rd Week 24th Week Selection of the topic Data collection from secondary sources Creating layout Literature review Analysis and interpretation of collected data Findings of the data Conclusion of the study Formation of draft Submission of final work References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Aronczyk, M., 2013.Branding the nation: The global business of national identity. Oxford University Press. Arora, M. and Kumar, A., 2018. Consumer Awareness Towards Brand Equity. Asian Journal of Management, 9(1), pp.41-53. Beck, R.B., 2013.The History of South Africa. ABC-CLIO. Chinomona, R., 2013. The influence of brand experience on brand satisfaction, trust and attachment in South Africa.The International Business Economics Research Journal (Online),12(10), p.1303. Cornelissen, S., 2017.The global tourism system: Governance, development and lessons from South Africa. Routledge. Death, C., 2014. The green economy in South Africa: Global discourses and local politics.Politikon,41(1), pp.1-22. Dinnie, K., 2015.Nation branding: Concepts, issues, practice. Routledge. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY. Jamil, K., Ali, M.A. and Iqbal, A., 2017. Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistan. Journal of Social and Development Sciences (ISSN 2221-1152), 8(3), pp.40-45. Keller, K.L., 2017. Managing the growth tradeoff: Challenges and opportunities in luxury branding. InAdvances in Luxury Brand Management(pp. 179-198). Palgrave Macmillan, Cham. Keller, K.L., 2017. Managing the growth tradeoff: Challenges and opportunities in luxury branding. InAdvances in Luxury Brand Management(pp. 179-198). Palgrave Macmillan, Cham. Knott, B., Fyall, A. and Jones, I., 2015. The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup.Journal of Destination Marketing Management,4(1), pp.46-56. Lambert-Pandraud, R., Laurent, G., Mullet, E. and Yoon, C., 2017. Impact of age on brand awareness sets: a turning point in consumers early 60s. Marketing Letters, 28(2), pp.205-218. Lin, H.C., 2016. A Study of the Correlation between Brand Mascot and Purchase Intention: Identifying the role of Consumer Brand awareness. Okonkwo, U., 2016.Luxury fashion branding: trends, tactics, techniques. Springer. Ottman, J., 2017.The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Routledge. Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), pp.467-489. Sasmita, J. and Mohd Suki, N., 2015. Young consumers insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail Distribution Management, 43(3), pp.276-292. Wheeler, A., 2017. Designing brand identity: An essential guide for the whole branding team. John Wiley Sons