Staying Focused

? There are numerous ways I can remain centered stayin centered is extremely difficult for me to do. There are ordinarily my brain wonder off which cost me to lose center around whatever I am doing. Remaining Focused impacts alot of individuals on the planet particularly individuals that is in school that have children In this report I will discuss numerous ways that I can remain centered. I have an issue with remaining centered I am a single parent with two children and it is extremely hard attempting to be engaged with them around. Its genuine simple for me to remain centered at school or at work except if I have individuals around me that is upsetting me,other then that when Im there I leave my correspondence in the vehicle so I can be engaged in one region. Its difficult to remain centered when my children are around in light of the fact that all my consideration goes to them. More often than not when I need to consider I have my sister or sibling to watch them. (Its imperative to comprehend that keeping up center is a functioning mental and physical excerise, not an aloof or programmed reaction says Michael Pollicks). Center gets killed when you wind up being diverted. In the event that you get yourself disoriented,scattered,or on the off chance that you have no arrangement your center will get nailed all the while. In the event that your center is gone you won't have the option to do what you have to do so as to see the objective accomplished. I feel that in the event that you don't figure out how to manage remaining concentrated, at that point if will be difficult to endure anything in life particularly me. I thoroughly concur with Michael Pollick in light of the fact that keeping up center is a functioning and physical excerise. I discovered that having all around characterized objectives are acceptable rules recording my objectives truly helps at whatever point I get distrracted. Its causes me when I read my objectives It helps me to remember what I am attempting to do and why. (The enviroment around you will consistently discover better approaches to divert you from whats significant, Its much increasingly imperative to keep up your concentrate consistently make sure to be quiet and centered. Steve Martile). I feel that if individuals read increasingly about remaining centered it will help them alot I know with me finding out about it helped me alot and I feel that in the event that I follow a portion of these rules It will help me alot through life and through my profession. The proccess that I will use to assess the data that I assembled. I will follow these means I will pick a couple of goals for the year. Objective setting is important,but defining such a large number of objectives can be a snare. Such a large number of objectives mess alot of individuals center up in light of the fact that they have every one of these objectives that they are attempting to finish rather in the event that you have two objectives you can concentrated on each in turn and you don't need to surge. On the off chance that I center around the most significant first my center will be alot more grounded in light of the fact that I will remain center around what is critical to me first. I will likewise give myself day by day calm time so I can concentrated on my work or particularly whan I need to consider I especcially need calm time when I am doing anything managing school. I discovered that if u envision day by day vision the magnet pulls you along your goal. It gives you the juice to move towards a splendid future. Having a dream moves you with the current rather than against it. In this examination I discussed numerous ways that I can remain centered there are a wide range of ways that I can remain centered. On the off chance that I remain centered all through as long as I can remember I will suceede in the event that I center around a couple of objectives in life I will finish my objectives I simply need to remain centered. I stumbled into a statment that was so evident and it said. ( Being the eye of the tempest is no simple errand, yet it very well may be extremely straightforward. Pick one tip and submit all aspects of your being to get it going. It will have a significant effect as you steer your boat through those fierce waters-and at last assist you with remaining centered. by;Steve Martile)

Environmental and Social Impacts of Offshore Wind Farms in Botany Bay

Ecological and Social Impacts of Offshore Wind Farms in Botany Bay; When arranging seaward wind cultivates the accompanying effects are concentrated to ensure the purposed venture has a net advantage earth. Steps would then be able to be taken to deal with any negative effect coming about because of the development of the breeze ranches. Ecological Impact: Botany Bay has a differing marine life the effect of the breeze turbines on nature; have shockingly appeared to deliver counterfeit reefs.A ongoing investigation; â€Å"Effect of the Horns Rev 1 Offshore Wind Farm on Fish Communities†(Leonhard, Stenberg, Stottrup;2011) has created positive outcomes outlining the turbines have no unfavorable impact to the marine life; and has really expanded the number of inhabitants in certain types of fish in the zone. It is additionally demonstrated the most aggravation will coming in the development phase of creation. Wind cultivates additionally would have consequences for the nearby win ged creature life; as both a crash chance with the rotors and unsettling influence and hindrance impact to moving birds.Botany Bay is noted to have near seventeen types of shorebirds inciting the requirement for additional exploration to be taken a gander at fowl conduct the zone. Social Impact: Many examinations have been created to survey wind turbines impact on the soundness of individuals; an Australian investigation â€Å"Wind Turbines and Health† (National Health and Medical Research Council, 2010) presumed that general breeze ranches have negligible wellbeing impacts contrasted with wellbeing weights of ordinary power generation.The idea of â€Å"wind turbine syndrome† incorporates the more regrettable of the unfriendly medical problems; associated with hear misfortune and a sleeping disorder coming about because of commotion levels of the breeze cultivates however it is for the most part accepted to be a nocebo response to the nearness of wind turbine. The clam or level of 10 turbines at 350 meters is 35-45 dbA, in contrast with a standard calm room being 35 dbA. The primary authentic medical problem incorporates disturbance sway by local people and as per World Health Organization (WHO; 1999) inconvenience is an antagonistic wellbeing effect.In terms of the arranged breeze ranch at Botany Bay’s region; structuring seaward incredibly diminishes the sound and visual effect; Being out of sight to have no shadow glint with no impact. Likewise situated in such a urban territory sound from city is found to counterbalance the clamor level of the breeze turbines (Ion Paraschivoiu). Recreational angling in Botany Bay is a huge appreciation for Botany Bay with business angling as of now restricted. A few fake reefs were development in 2006 to help fish habitats.With the capability of increasingly fake reefs from the breeze ranches; marine untamed life will hope to flourish; anyway working of seaward wind homesteads will present security issu es to angling in the territory. Shutting angling zones nearest to the breeze homesteads might be important to give appropriate security; which will in all probability aggravate neighborhood anglers. Natural and Social effect of seaward wind ranches can't be trifled with and for more critical look on such impacts appropriate nitty gritty examination must be made on the encompassing untamed life and populace of Botany Bay.Bibliography NSW Department of Primary Industries. (2006). Six counterfeit reefs for Botany Bay. Accessible: http://www. dpi. nsw. gov. au/chronicle/news-discharges/angling and-aquaculture/2006/fake reefs-organic science straight Last got to 12 Oct 2012. Science Daily. (2010). Seaward Wind Power and Wave Energy Devices Create Artificial Reefs. Accessible: http://www. sciencedaily. com/discharges/2010/01/100118132130. htm Last got to 12 Oct 2012. The Fish Site News Desk. (2010). Seaward Wind Power Creates Artificial Reefs.Available: http://www. thefishsite. com/fishne ws/11577/seaward wind-power-makes counterfeit reefs Last got to 12 Oct 2012. Hazel Watson. (2010). Shorebirds of Botany narrows. Accessible: http://www. wetrivers. unsw. edu. au/investigate ventures/shorebirds/shorebirds-of-natural science inlet/Last got to 12 Oct 2012. The Society for Wind Vigilance. (2010). Irritation and Wind Turbines. Accessible: http://www. windvigilance. com/about-unfavorable wellbeing impacts/disturbance and-wind-turbines Last got to 12 Oct 2012.Magnus Johnson. (2009). Fisheries, nature and seaward wind ranches: Location, area, area.. Available:http://www. the scholarly world. edu/892929/Fisheries_the_environment_and_offshore_wind_farms_Location_location_location Last got to 12 Oct 2012. Practical Development Commission (United Kingdom) (SDC), (2005): Wind Power in the UK: A manual for the key issues encompassing coastal breeze power advancement in the UK, Government of the United Kingdom, England.Available at: http://www. sdcommission. organization. uk/World Health Organization (2004): Energy, practical turn of events and wellbeing. Foundation archive for the Fourth Ministerial Conference on Environment and Health, 23-25 June 2004, Geneva. Rogers A, Manwell J and Wright S. (2006): Wind Turbine Acoustic Noise. Sustainable power source Research Laboratory, University of Massachusetts at Amherst. Wind Turbine Design: With Emphasis on Darrieus Concept by Ion Paraschivoiu Natural and Social Impacts of Offshore Wind Farms in Botany Bay Natural and Social Impacts of Offshore Wind Farms in Botany Bay; When arranging seaward wind cultivates the accompanying effects are concentrated to ensure the purposed venture has a net advantage ecologically. Steps would then be able to be taken to deal with any negative effect coming about because of the development of the breeze ranches. Natural Impact: Botany Bay has an assorted marine life the effect of the breeze turbines on the earth; have shockingly appeared to create counterfeit reefs.A late examination; â€Å"Effect of the Horns Rev 1 Offshore Wind Farm on Fish Communities†(Leonhard, Stenberg, Stottrup;2011) has delivered positive outcomes outlining the turbines have no unfriendly impact to the marine life; and has really expanded the number of inhabitants in certain types of fish in the zone. It is likewise indicated the most unsettling influence will coming in the development phase of creation. Wind cultivates additionally would have consequences for the nearby fe athered creature life; as both a crash hazard with the rotors and aggravation and boundary impact to moving birds.Botany Bay is noted to have near seventeen types of shorebirds provoking the requirement for additional examination to be taken a gander at flying creature conduct the zone. Social Impact: Many investigations have been created to survey wind turbines impact on the strength of individuals; an Australian examination â€Å"Wind Turbines and Health† (National Health and Medical Research Council, 2010) reasoned that general breeze ranches have insignificant wellbeing impacts contrasted with wellbeing weights of customary power generation.The idea of â€Å"wind turbine syndrome† incorporates the more regrettable of the unfavorable medical problems; associated with hear misfortune and sleep deprivation coming about because of clamor levels of the breeze cultivates however it is by and large accepted to be a nocebo response to the nearness of wind turbine. The comm otion level of 10 turbines at 350 meters is 35-45 dbA, in contrast with a standard calm room being 35 dbA. The fundamental authentic medical problem incorporates inconvenience sway by local people and as indicated by World Health Organization (WHO; 1999) disturbance is an antagonistic wellbeing effect.In terms of the arranged breeze ranch at Botany Bay’s region; planning seaward enormously diminishes the sound and visual effect; Being out of sight to have no shadow glint with no impact. Likewise situated in such a urban region sound from city is found to balance the clamor level of the breeze turbines (Ion Paraschivoiu). Recreational angling in Botany Bay is a huge appreciation for Botany Bay with business angling as of now restricted. A few fake reefs were development in 2006 to help fish habitats.With the capability of progressively fake reefs from the breeze ranches; marine untamed life will hope to flourish; anyway working of seaward wind homesteads will present wellbeing issues to angling in the zone. Shutting angling territories nearest to the breeze ranches might be important to give legitimate security; which will doubtlessly disturb nearby anglers. Natural and Social effect of seaward wind ranches can't be trifled with and for more intensive look on such impacts legitimate point by point examination must be made on the encompassing untamed life and populace of Botany Bay.Bibliography NSW Department of Primary Industries. (2006). Six fake reefs for Botany Bay. Accessible: http://www. dpi. nsw. gov. au/document/news-discharges/angling and-aquaculture/2006/fake reefs-organic science narrows Last got to 12 Oct 2012. Science Daily. (2010). Seaward Wind Power and Wave Energy Devices Create Artificial Reefs. Accessible: http://www. sciencedaily. com/discharges/2010/01/100118132130. htm Last got to 12 Oct 2012. The Fish Site News Desk. (2010). Seaward Wind Power Creates Artificial Reefs.Available: http://www. thefishsite. com/fishnews/11577/seaward win d-power-makes fake reefs Last got to 12 Oct 2012. Hazel Watson. (2010). Shorebirds of Botany narrows. Accessible: http://www. wetrivers. unsw. edu. au/explore ventures/shorebirds/shorebirds-of-natural science straight/Last got to 12 Oct 2012. The Society for Wind Vigilance. (2010). Inconvenience and Wind Turbines. Accessible: http://www. windvigilance. com/about-antagonistic wellbeing impacts/irritation and-wind-turbines Last got to 12 Oct 2012.Magnus Johnson. (2009). Fisheries, nature and seaward wind ranches: Location, area, area.. Available:http://www. the scholarly community. edu/892929/Fisheries_the_environment_and_offshore_wind_farms_Location_location_location Last got to 12 Oct 2012. Reasonable Development Commission (United Kingdom) (SDC), (2005): Wind Power in the UK: A manual for the key issues encompassing inland wind power improvement in the UK, Government of the United Kingdom, England.Available at: http://www. sdcommission. organization. uk/World Health Organization (2 004): Energy, manageable turn of events and wellbeing. Foundation record for the Fourth Ministerial Conference on Environment and Health, 23-25 June 2004, Geneva. Rogers A, Manwell J and Wright S. (2006): Wi

Biology Basic Essay -- essays research papers

1. Give a few instances of the assorted variety of living things. Life form possesses pretty much every spot on Earth. Indeed, even the most extraordinary areas contain life. Small living beings occupy the Antarctic ice, monster worms live close to hot vents on the sea depths, and a few life forms even live inside different living beings. 2.Explain how the pieces of the biosphere interface to look after life. Life forms collaborate with earth other and with the earth. A meat eater will eat a grass eater, who benefits from plants, at that point the meat eater will pass on and return minerals to the dirt, to make more plants for the grass eater to benefit from, which is then eaten by another meat eater. Too nonliving things likewise have a huge influence in the endurance of living beings including daylight, climatic gases, water and minerals. 3. Portray how science influences five everyday issues: nourishment, attire, haven, wellbeing, and fuel. Nourishment: We can not endure over 3 months without nourishment. And all nourishments originate from living things, or by implication from the results of creatures. Science examines cultivating, bother control, animals the executives, sustenance, nourishment preparing, and nourishment protection to improve the quality and amount of nourishment. Apparel: Clothing's fundamental reason in our lives is insurance from the earth. Most apparel is produced using organic items, Wool, silk, and cowhide originate from creature items. Cotton and material are basic plant materials utilized for garments. Safe house: Shelter shields life forms from the evolving conditions...

Setting Regulations On The Banking Sector Finance Essay - Free Essay Example

The changing on the bank regulations affect the decision of foreign banks locations. where it is often that the Centeral bank is the sector that create regulation to the market entry of foreign banks (Clarke, 2008). As a matter of fact, choosing a location by a foreign bank is a crucial decision according to Giovana Paladino the banks need to study the different legal observation which counted as the cost of Bank FDI entry barrier (Paladino, 2007). Additionally weighting the cost and the risk by foreign bank investment is a must during their location decision led by the bank regulations which give them an opportunity to compete with other banks (Clasenssens and Horen, 2008). Policies set by the government on the banking sector and the government attitude consider as a regulation to the banks sector where it takes a very important role on their location decisions (Fontage, 2007). Moreover, seeing that the services in banks is led by human capital, banks preferred to take decision of entering a country if they got a high quality of instructions as they defined the quality by the simplistic of it associated with an educational system in high quality performance (Paladino, 2007). A considerable degree of a positive relation between the entry of the foreign banks to a country and the country legal structure liberalization (Clarke, 2008). If the instructions and the regulation are lower on the banking businesses or less concentrated on the banking market, the foreign banks prefer these countries because these elements represent the limitation of the entry barriers to these foreign banks (Fontagne, 2007). Moreover, A study have been conducted between 1978 and 2001 by Buch and Delong in 2001 and it has shown a negative relation between banks entry to countries that are likely the government involve on the instructions of banking sector (Buch and Delong 2001). furthermore The similarity of the bank regulation and the legal origins have shown an extremely higher penetration of the foreign banks to the similar countries regulations (Claessens and Horen, 2008). Accordingly, regularity conditions examine the differences of the banking markets barriers to foreign banks penetration decisions (Clarke, 2008) similarly, location decisions should be at the same rout with the regulations restorations to get the green light of the bank portfolios (Paladino, 2007).Moreover, the efficiency conditions in the banking sector led b y the economic reforms attracted and affected foreign bank location decisions (ibid). Furthermore Domestic deregulation has drove many sectors, such as advancing the technology and remove entry barriers resulted a main increase on globalization and an increase of the financial integrations, therefore a considerable number of foreign banks increased on these countries that deregulate (Claenssens et al. 2008). Setting regulations on the banking sector to foreign banks entry from developed and developing countries have a different impacts. A slightly increase of foreign banks number in Italy market was a reaction of lowering the regularity barriers on their banking system (Fontage, 2007). while opening economy and liberalizing in the financial sectors led to an increase in foreign banks claims between 1990 to 2002 to 104% in the developing countries (Herrero and Peria, 2007). However limits in instructions and control of bank activities which affect the foreign ownership and entries co uld effect in an opposite direction of the foreign banks claims (ibid). Conversely in many developing countries foreign banks have relocated themselves gradually between 1995 and 2006 due to the change in regulations (Claessens et al. 2008). However the largest 2 countries that have shown an increase in foreign banks are Serbia and Montenegro from 1 foreign bank to 29 foreign banks between 1995 and 2006 (ibid). According to Clarke a Greenfield of entries to foreign banks can show a considerable number to increase of these banks if the Greenfield had been implemented (Clarke, 2008). In China, the transaction costs has been declined by lowering the restrictions to the foreign bank investment which led them to be as the first-mover to cities and increased the number of them (He and Yeung, 2010). Moreover china deregulation has a great impacts on foreign bank decisions on their location where many banks located their main offices in Beijing and Shanghai (ibid). whereas The strong and tightened restrictions that Argentina implemented on their banking regulation system led foreign banks to withdraw and rethink of their location decisions (Barth et al, 2008). On the other hand, when China central bank set an easy regulation to foreign banks investments on their local business network the number of foreign banks increases due to the easiness of their financial policy decisions (He and Yeung, 2010). China Bank regulatory Commission mentioned that after deregulations 30 different of foreign banks had a strategic investment agreement with our local commercial banks (ibid). Furthermore according to Aurelie Fontagne German banks do not apply for an investment to a different country if the cross-border financial credits have an imposes controls to the cross-border financial credits (Fontagne, 2007). Moreover the growth of the Euromarkets was explained by the favorable regulation to the foreign banks that led them to compete in a free set prices to their reserved funds (P etrou, 2007). However according to Andreas Petrou that statistically 85% of banks operations in London was from foreign banks between 2001-2006 and they were from developing countries (Petrou, 2007). Relatively, the general wave of locations for foreign banks from developed countries into developing countries have been doubled during the period 1995-2006 (Claensses et al. 2008). As a matter of fact, presenting foreign banks from developed countries into developing countries are more often than the foreign bank from developing countries into developed countries (Petrou, 2007). However banks from developing countries are likely to locate in both developing and developed countries (ibid). As a result of increasing developed country banks in the developing countries is that banks from developing countries are less experienced than banks from developed countries to work with other regulations and restrictions in the banking sector (ibid). Part one conclusion ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ €šÃ‚ ¦ÃƒÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¦.. there is a positive relationship between banks location decisions associated with deregulations. Therefore countries that deregulate their banking sector rules resulted with a higher penetration of foreign banks. furthermore developing countries have shown a higher penetration of foreign banks comparing to the developed countries. PART 3,4 AND 5 Barth, J. R., Caprio, Gerard and Levine, Ross, (2008).   Bank   Regulations   are   Changing:   For   Better   or   Worse?. World  Bank  Policy Research Working Paper Series, Vol. , pp. -, 2008. Available at SSRN: https://ssrn.com/abstract=1149579 Claessens, S. , Gurcanlar, T., Mercado Sapiani, J, and Van Horen, N., (2008), Foreign Bank Presence in Developing Countries 1995-2006: Data and Trends. Mimeo. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1107295 Claessens, S. and Van Horen, N., (2008), Location Decisi ons of Foreign Banks and Institutional Competitive Advantage. De Nederlandsche Bank Working Paper, n. 172, April. Clarke J. L. (2008), An Examination of Bank Sector Deregulation on Inbound FDI: Commercial Bank Acquisitions International Review of Business Research Papers Vol. 4 No.1 January 2008 Pp.85-100 He, Canfei and Godfrey Yeung. 2010. The Locational Distribution of Foreign Banks in China: A Disaggregated Analysis. Regional Studies. https://www.informaworld.com/10.1080/00343401003614282 . (accessed 5 November 2010). . Herrero A.G.,  Martinez Peria M.S ,The mix of international banks foreign claims: Determinants and implications (2007)  Journal of Banking and Finance,  31  (6),  pp.  1613-1631. Fontagnà © A. (2007) Foreign banks investments in emerging countries: top down or bottom up strategy? ANALYSE ET POLITIQUE ECONOMIQUES (APE) https://www.master-ape.ens.fr/etudia/dipmastereng.php ( accessed 7 November 2010) Paladino, G. (2007), Location decisions of Italian banks: drivers of expansion into emerging and transition economies, in: G. BRACCHI and D. MASCIANDARO (eds.), Banche Italiane: UnIndustria al Bivio, Rome, Bancaria Editrice. Petrou Andreas, (2007). Multinational banks from developing versus developed countries: Competing in the same arena?. Journal of international management, 13(3), 376-397.

Analysis of Regret by Kate Chopin - 767 Words

When It Is too Late European and American women in the nineteenth century lived in an age characterized by gender inequality (Bomarito and Hunter, pars. 1). Womens role in a society was limited to be wives and mothers. But as time went on, things began to change. Women started to have the right of higher education and working (Bomarito and Hunter, pars. 5). They became more independent in their lives without the need of men to support. But the question is that was this change good for women or not? The American author Kate Chopin gave an example of those independent women in her short story Regret. In the story, a woman called Mamzelle Aurelie lived alone in her farm. She has never got married and never had children. But one†¦show more content†¦But when the children had entered her life, soft sides in her character appeared. At that period , she starts doing things she had never done before. She took care of the children, and spent most of her time with them as if she were their mother. In those two weeks, her kind heart and maternity instincts revealed. And when the children left her, she realized how much time of her life she had wasted without being a mother and banning herself from this kind of happiness. Works Cited Primary Chopin, Kate. Regret. New York: The Century Company, 1895. Secondary Bomarito, Jessica, and Jeffrey W. Hunter, ed. Women in the 19th Century – Introduction. Feminism in Literature. Vol. 2. Gale Cengage, 2005.Show MoreRelatedInferences Lead to Tragedy: Irony that Ruins in Kate Chopins Desirees Baby744 Words   |  3 Pages Kate Chopin utilizes irony in â€Å"Desiree’s Baby† to warn people of the dangers of racism and how it can victimize not only the hated race, but also the one who is racist. â€Å"Desiree’s Baby† is a tale about a young slave owner, Armand, with a well-respected name in Louisiana. 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In Atwood’s story women are both independent and self-efficient; however, they are also still reliant on men for happiness. In Chopi n’s story women are solely purposed around pleasing their husbands and caring for their families, and wanting anything but this would be greatly unusualRead MoreRelationships in Cathedral and the Story of an Hour1968 Words   |  8 PagesRelationships in Cathedral and The Story of an Hour Relationships are easy to make, but not necessarily easy to maintain. There are many events in a person’s individual life that has an impact on the way they treat or interact with another person. In Kate Chopin’s â€Å"The Story of an Hour† and Raymond Carver’s â€Å"Cathedral† there are significant similarities and differences between the three couples. Given the time period that these stories were written there are many more similarities than differences

Finding People Who Are Passionate About What They Do

Chapter 02 Case No. 01 Case Incident: â€Å"Finding People Who Are Passionate About What They Do† Executive Summary Trilogy Software, Inc., of Austin, Texas, is a fast-growing software company (with earning in the $100- $200 million range), prides itself on its unique and unorthodox culture. Many of its approaches to business practice are unusual. There is no dress code and employees make their own working hours; Responsibility is heavy and comes early, with a â€Å"just do it now†attitude that dispenses with long apprenticeships; Information is delivered as if with â€Å"a fire house,† and new employees are expected to commit their expertise and vitality to everything they do. New recruits are given a few weeks of intensive training,†¦show more content†¦4. What suggestions would you make Trilogy for improving its recruiting processes? Answer: The present recruiting processes of Trilogy Software, Inc. is quite different from the other existing software companies, but it seems so effective in its working environment. In general, we can appreciate the overall recruitment techniques, but it may be even more standardized. Some suggestions about improving these techniques may be like the followings: a) To generate more experience in the workplace, it can recruit more professional persons compared to the fresher’s candidate. b) It can appoint proper personnel to work at proper work position, or division of work may be more standardized to ensure increasing work efficiency. Chapter 03 Case No. 02 Case Incident: â€Å"Where’s My Czar?† Executive Summary In this case, we give the job descriptions which are closely related to this problem also we give the ideal of job specification for the person in this position. To perform this position candidate must be experiences more than ten years in manufacturing sector. 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Impact of Brand Awareness on the Customers-Samples for Students

Question: Discuss about the Impact of Brand Awareness on the Customers of MTN. Answer: Introduction: Background to the study: The need for marketing management is required in every business organization. It is very important to determine the relationship between advertising and brand loyalty by reaching consumers via advertising while runninganysuccessful business. The brand awareness can positively hi-light the brand loyalty. A positive service or emotional experience affects the brand image positively(Armstrong et al 2015). Customer loyalty depends on how the information about the product and service reaches the customer and how it is retained in the society. Thus, there has been a lot of research that show how important marketing information is. The most important role of brand awareness is to create a name of the brand in the market. Present studies state that branding has become a vital topic in business management and it must be enhanced in every field to increase the scope of the business in the market(Aronczyk 2013). The companies that are competing to lead the market are using various new branding strategies to reach their customer and attract them. Statement of the problem: The importance of brand awareness has increased in present days. The companies are competing for creating their own market and becoming the leading brand. The study details the brand awareness and its effect on the customer of MTN(Knott and Jones 2015). MTN is a mobile telecommunication company that is operating in over 20 countries. The company has seen a tough time due to lack of branding and thus, serious focus on branding was required. Presently the company is ranked among the top brands in South Africa, however, if the brand name must be retained in the company then they have to make sure that the branding and advertising is continued in the market(Beck 2013). Thus, branding is important to keep up the good name of the company and maintain a good reputation among their customers. Rationale of the research: The importance of branding and advertising has become an important step in business organizations. The aim of branding is to create a name in the market and make the customers aware of the available products in the market. The customers are well aware and used to the reputed brands only because they have done regular advertising of their brands(Chinomona2013). MTNs market share and profitability hadtaken a serious blow due to the lack of branding and advertising(Death 2014). Focusing on branding and advertising over a few yearsenabled MTN to reach their target market and presently they are ranked among the top brands in South Africa. However, if the company does not follow the same strategy of advertising and marketing, they might face problems in the future. The reason for branding is to re-establish and enhance the company name among the clients and to prevent loss of leadership in the market. Brand awareness affects the customer behaviour directly. The more branding and advertisement is done the more customersare attracted to the product or brand(Dinnie2015). However, apart from branding there are few other aspects that affect the customer behaviour like quality and service. Branding plays a vital role as it reaches the customer of the company and determines how and what idea the customers get about the product. Once a product has become famous after branding then the fame and popularity that it gains automatically uplifts the brand name in the market(Keller 2017). The MTN Company offers various product and services that are yet to be expanded. They provide good offers to their customer and users;however, this has to be aligned with the branding and enhance the customer experience. This is only possible if the company is doing proper branding and advertisement that will reach the target market(Cornelissen2017). Unless the information reaches the customers, they will not be able to reach the top position and desired brand recognition. MTN has already done very good branding for their products, however, they should also maintain this. MTN has reached the top echelons of South African brands, but they must ensure to keep the rank in the future also. Research aims and objective: The aim of this study is to understand the need and impact of branding among the customer of the MTN. The need for branding and brand awareness has an impact in the market and it highly influences the popularity of the brand. The research objectives are: To evaluate the impact of brand value on customer loyalty of MTN To identify the factors affecting the brand image of the company. To recommend ways in which the brand image of the company can be improved Research questions: What is the impact of the brand value on customer loyalty of MTN? What are the factors affecting the brand image of the company? How can the brand image of the company be improved? Literature review Brand can be considered as the name associated with one or more of the items in the product line that is most probably used to recognize the characteristics of the brand. Brand is a term, name or a sign that is used to identify the goods and services of one seller or organization to differentiate them from theirpeers. The literature review on this topic is significantly researched as it contributes to the concept of brand relationships as it predicts the consumer behaviour. Higher awareness in the brand can create high demand for the product among the consumers. Existing research has also found that the absence of brand awareness can lead to low quality of the brand andchallenging differential awareness conditions (Sasmita and MohdSuki 2015). The role of brand awareness is significant as it affects the choices of the consumer and directly impacts theirdecision-making process. Hence, it can be stated that brand awareness differentials have a powerful influence over the brand choice ma king of the customers, and moreover, affects long term loyalty to the brand. According to brand management literature, the study conceptualizes that consumer brand relationship can be characterized by personality and charisma (Huang and Sarigll 2014). It can also be integrated with the positive and negative aspects of interpersonal characteristics. High brand awareness can mitigate negative consumer perceptions of price related changes. Brand awareness can be considered as one of the variables that positively contributes to the perceptions of the charged price by comparing the product price with the price of the competitors. Thus, a brand with an image of high product quality is likely to be inflated more intentionally and chosen by the consumers (Jamil, Ali and Iqbal 2017). Similarly, consumers are less likely to buy the products that are not familiar in the market or with other brands (Lambert-Pandraud, Laurent, Mullet and Yoon 2017). This is likely because the consumers incur psychological benefits from using the popular brand. The Aaker model is one of the important models that is used by businesses to evaluate the brand awareness of the organization in the market. It was developed by Professor David Aaker. As stated by David Aaker, brand equity is a combination of brand awareness, brand loyalty and brand associations that combine with each other to offer the value provided by the product or service. The model of Aaker consists of four elements namely, brand as product, brand as organization, brand as person and brand as symbol. Thus, the overall motive of the Aaker model is to build the strategy of brand by mixing the right proportion of its components to make it a brand that stands apart from its rivals. Brand awareness always brings a competitive advantage to the organization. Another theory that helps in building brand of an organization is 3 stages of branding. The three stages of branding is mainly comprised of design, value proposition and positioning statement. The creation of heuristic criteria is summed up of logos, colors, slogans, catch-phrases and many such factors that help in distinguishing the brand, but it is not branding (Wheeler 2017). The second stage is value proposition, which states that the product or service that is being offered by the company is the value that is being added as brand to develop brand awareness among the consumers. The last stage of branding is considered as the positioning statement where it considers how the product or service is being presented to the consumers and being perceived by the consumers (Payne, Frow and Eggert 2017). The brand image of the company can be improved by using latest technology and social media to reach the customers . The technology has made sure that the company that are using it are easily reaching their clients in time and spreading the brand awareness with full information. The brand awareness can also be improved by using banners and posters, this is specially for the customers who are not readily active in social media and thus they will not be able to get the information that the company will be trying to reach the customers. There are several arguments stating that market share of an organization can also lead to interpret the brand awareness as an aggregate level of consumer brand perceptions. The customer loyalty works accordingly with the needs of the customers. The customers interest in maintaining a loyal relationship is related to the ability to execute on the promise ofproviding a high standard in their product offering. Customer potential is one of the powerful weapons that is used by the organization to gain strategic advantage in the competitive environment (Arora and Kumar 2018). Customer retention and brand awareness are closely related to each other. There are various factors that contribute towards influencing brand awareness of a company. In accordance, it also affects the intention of the customers to purchase a product. Consumers play a vital role in the economic system by the payments of the goods and services produced. Brand awareness affects the decision making of a consumer about a product or service. The present market is over-supplied with variety of product brands. The other factors that drive brand awareness are primarily the commitment and affection showed by the customers for the brand. It is also recognized that the stronger the brand awareness the higher the resistance to try competitor products or services. There are two dimensions toa brand, in the form of physiological and psychological dimensions. These two dimensions affect the consumers mind such that it links the brand image, brand performance, brand usage, brand loyalty and brand judgment of the product. It helps the companies to sustain the existing customers and with new strategies or products theyhelp to attract new customer and turn them into loyal customers. Methodology: Research philosophy: The research philosophy is considered to scrutinize and create a detailing of the study. There are three basic types of research philosophy: interpretivism, realism and positivism. Among these positivism helps to develop a depth analysis of the study and conclude it with justifiable results. Interpretivism is related to managing activities and functions. Realism is a combined approach of the research philosophy of realism and positivism. However, in this case interpretivism is required which will include managing the activities and functions. The activities that include advertisement and branding is related to this situation and a thorough managing of the situation is required in this case. The philosophy will not be well suited in this case. Research design: Generally, research design is of three types. Descriptive, explanatory and exploratory. Descriptive helps to understand the situation and evaluate the study, exploratory is used to understand the concept in the beginning phase and explanatory is used to develop a relationship between the variables. This study will require an explanatory research design that will help the organization and the related factors in it to understand the need for branding and how it affects the customer section in general. The thorough need for marketing and branding is becoming a mandatory exercise in the present time. The detailed understanding and explanation for the impact is required in this study. Thus, an explanatory research design is needed in this case. Data collection method: The data collection method includes two methods: primary and secondary data collection. In this study the data collection method will include both the methods. The direct interview or review from the customers and company managers and official heads are required to understanding what impressions they have about branding. The customers and the company workers statements and reviews will b e taken. It will give a clear idea about the result. The data that will be collected here requires the direct information from these sources, at the same time, secondary data in the form of journals and books can also be used. The use of journal and books will include the experience of the reputed entrepreneurs who have faced the high and low situations in business and has faced the result of proper advertisement and branding in the market(Okonkwo 2016). The existing written documents will give pre-existing data and how they had an impact, but a direct interview will help to understand the impact in a better way. Thus the data collected will include primary and secondary data collection form the mentioned people which will give a clear idea about the result. Sampling method and sampling size: The sampling techniques includes probability and non-probability sampling technique. It will also include sampling by selecting random customers and business organizations who have explored brandingand the consequences they experienced in branding. It will include 10 business people who have faced the consequences of branding in their work life. It will also include the result of a survey that includes a collection of 500 people. The survey will be conducted in the general market which will make it easier to reach the customers. Data analysis techniques: The data analysis includes two different forms and they are qualitative and quantitative. The quantitative data analysis will include the large sum information that is required to analysis the data and make a conclusion. The qualitative data includes the standardised data which might not be huge in number but will cover the entire decision. This case will require quantitative data,as the result from various sources is important in this case(Ottman 2017). A single recommendation or preference cannot determine the outcome here. In this case both the data analysis method will be used for confirming the data analysis. Research ethical consideration: The research will strictly maintain its privacy and provide complete security to the entire group that will be included in the research. The research will make sure that no one is disturbed or bothered by this process. It will take care that the person who is taking part in the interview is content with their answer and no interpretation is done to their answers. The decision will entirely depend on the answers received from the consumers and business people or organization. Permission and authorisation will be obtained where required. There will not be violation of rules of any companies. The authorisation letter detailing the scope and purpose of the research will be presented to all participants. Limitation of the study: The study will give an accurate idea about the impact of branding for the company MTN. However, there will be a few gaps that will be kept for future scope. The need to protect against negative brand awareness will not be discussed in the study. The study will deal only with the impact of the branding among the consumer. In general, if the impact is positive the result will be positive as well. However, if a negative branding or fame is spread in the society then there will be high chances that the fame of the company will go down, harming the brand. Thus, it is important to maintain the brand image among the consumer with a positive attitude. The research will cover the impact, but it will not cover the strategies to meet the impact of the advertisement in the market. The impact can be positive or negative, it is the business organization responsibility to maintain a positive image in the market. MTN has kept a good image in the market and have reached the top brands in South Africa . However, if they do not maintain this level of branding in the market then there is a good chance that the brand will lose its image in the market and once again become a general brand. Proposed timeline of the study: Activities 1st to 3rd Week 4th to 10th week 11th to 13th Week 14th to 17th Week 18th to 21st Week 22nd to 23rd Week 24th Week Selection of the topic Data collection from secondary sources Creating layout Literature review Analysis and interpretation of collected data Findings of the data Conclusion of the study Formation of draft Submission of final work References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Aronczyk, M., 2013.Branding the nation: The global business of national identity. Oxford University Press. Arora, M. and Kumar, A., 2018. Consumer Awareness Towards Brand Equity. Asian Journal of Management, 9(1), pp.41-53. Beck, R.B., 2013.The History of South Africa. ABC-CLIO. Chinomona, R., 2013. The influence of brand experience on brand satisfaction, trust and attachment in South Africa.The International Business Economics Research Journal (Online),12(10), p.1303. Cornelissen, S., 2017.The global tourism system: Governance, development and lessons from South Africa. Routledge. Death, C., 2014. The green economy in South Africa: Global discourses and local politics.Politikon,41(1), pp.1-22. Dinnie, K., 2015.Nation branding: Concepts, issues, practice. Routledge. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY. Jamil, K., Ali, M.A. and Iqbal, A., 2017. Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistan. Journal of Social and Development Sciences (ISSN 2221-1152), 8(3), pp.40-45. Keller, K.L., 2017. Managing the growth tradeoff: Challenges and opportunities in luxury branding. InAdvances in Luxury Brand Management(pp. 179-198). Palgrave Macmillan, Cham. Keller, K.L., 2017. Managing the growth tradeoff: Challenges and opportunities in luxury branding. InAdvances in Luxury Brand Management(pp. 179-198). Palgrave Macmillan, Cham. Knott, B., Fyall, A. and Jones, I., 2015. The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup.Journal of Destination Marketing Management,4(1), pp.46-56. Lambert-Pandraud, R., Laurent, G., Mullet, E. and Yoon, C., 2017. Impact of age on brand awareness sets: a turning point in consumers early 60s. Marketing Letters, 28(2), pp.205-218. Lin, H.C., 2016. A Study of the Correlation between Brand Mascot and Purchase Intention: Identifying the role of Consumer Brand awareness. Okonkwo, U., 2016.Luxury fashion branding: trends, tactics, techniques. Springer. Ottman, J., 2017.The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Routledge. Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), pp.467-489. Sasmita, J. and Mohd Suki, N., 2015. Young consumers insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail Distribution Management, 43(3), pp.276-292. Wheeler, A., 2017. Designing brand identity: An essential guide for the whole branding team. John Wiley Sons